Cura Vozes is a campaign that connects science and real experiences to expand access to clinical research

The CURA Project Institute launches the campaign “CURA Vozes — A New Way to Talk About Clinical Research”, an initiative that combines science, qualified information and the real experience of patients to expand society's knowledge about the importance of clinical research in oncology.

The campaign was created with the purpose of making an often complex topic more understandable for patients, families and the general public, using social networks as a bridge between scientific knowledge and real life.

The mission of the CURA Project Institute is to promote information, education, and awareness about cancer, highlighting clinical research as a fundamental path for the advancement of treatments, for the improvement of quality of life, and for the development of new possibilities for healing.

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When the patient experience becomes a bridge to science

The campaign is based on a simple and powerful concept: “Those who experience cancer can also explain science.”

To bring this proposal to life, CURA brings together women who have experienced or are going through the experience of cancer and who today use their social networks to inform, welcome and guide thousands of people.

These influencers represent this new way of talking about clinical research and have become trusted voices for the oncology community, helping to translate complex content into a clear, empathetic, evidence-based language with responsibility for information.

The following are participating in the campaign: Carol Magalhães (@secuidapreta), Paula Dultra (@maonamama), Gi Charaba (@gicharaba) and Maria Conceição Britto (@maconceicaobritto).

Together, these four voices represent a diversity of experiences, styles, and audiences, strengthening the message that reliable information can transform trajectories.

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Expanding access through new voices

The central objective of the campaign is to engage cancer influencers to expand visibility and understanding of clinical research, translating the topic into an accessible language close to the patients' reality.

Among the objectives are:

• Demystify what clinical research is
• Combating fake news and fears associated with the topic
• Encourage patients and families to seek qualified information
• Create an engaged community around access to clinical research

The campaign is also based on five fundamental communication pillars:

• Clear information
• Humanization
• Combating disinformation
• Science-based hope
• Role of the patient

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Content that brings science and society closer

Throughout the campaign, different content formats will be produced on the social networks of CURA and the participating influencers. All content will be medically curated, ensuring scientific rigor combined with accessible communication.

More than explaining concepts, the campaign proposes a new form of dialogue: closer, more real and based on the trust built between influencers and their communities. 

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Launch of the Heal Vozes Campaign

The official launch took place on March 20, during Cura Talks Mama, featuring the influencers participating in the first stage.

The initiative also seeks to open up new opportunities for partnerships with institutions, health professionals, industry, and organizations committed to the advancement of oncology.

Get to know our Voices, women, influencers, and cancer patients who agreed to be a bridge of information, awareness, and support in understanding Clinical Research:

Gi Charaba she is a model and communicator who works with health advocacy, connecting patients and professionals through direct, accessible and real communication. Her work combines information, rights, and life experience, without forgetting faith, courage, and self-care.

Carol Magalhães she is a publicist, speaker and specialist in social projects and public policies. At 29, she faced breast cancer and transformed her experience into information and inspiration for other women. She is the creator of Se Cuida, Preta, a project that promotes information about breast cancer and diversity, focusing on racial equity in health.

Maria Conceição Britto she is a speech therapist and health influencer, who brings information about breast cancer from patient to patient, connecting science and real life.

Paula Dultra She is a publicist from Bahia, creator of the Blog Mão na Mama, had breast cancer at the age of 30, ovarian cancer and has a rare genetic mutation. She works in health communication as a designer, influencer, and content creator, serving clients in the sector, such as the Cura Project Institute.

The CURA Vozes campaign was born as a movement to bring science and society closer together through real stories, responsible information, and new voices that help transform the way we talk about clinical research.

Follow the Cura Project Institute on LinkedIn, Instagram and Facebook and learn more about the campaign.